This tutorial will look at how you can create and customize a personalized dynamic landing page for you to use with your various email, social selling, and other multi-channel campaigns.

A landing page is a great way to drive your traffic and build your brand. It leads customers to a specific product, service, or offers and encourages them to take action. A landing page is focused on only one objective. It is your opportunity to capture your customer's attention, lead them to take action, and build your customer base.

Click on the Start button next to Create A Page on the main page.



OR

Go to the navigation menu on the left side or top of the page, and click on Pages - Create A Page.

You will be prompted to give a name to your page to start creating your landing page.



On the left side of the page, there is a navigation menu. It will guide you in the creation of your page. You are walked through the different sections by clicking on each menu tab. Your only task is to enter the text, images, or links you would like your landing page to contain.



Let's go through each section and learn more about it.

General

Details

Here, you enter general information about your page: page name, URL extension, page title, and an excerpt. You can also choose if you want your page to be public or private, and you can add a page favicon.




The goal of an Excerpt is to grab the page visitor's attention. It gives your reader a taste or teaser, so they can click the title or image to learn more.

A Favicon is a small 32 x 32-pixel icon that serves as branding for your website. Its primary purpose is to help visitors to locate your page easier. Due to their tiny size, favicons work best as simple images or one-to-three characters of text. Favicons are not to be confused with logos but are sometimes the same.

Social and Featured Page Image

You can add images for social and featured pages if you want to. Please note that the image size for the featured page is 1920 x 1080 pixels.

Theme Color

This is where you can change the color of the various features.



Header

Header

Here, you can change the color of the Header and the Share button. You can also choose whether you would like your Share button to be visible. This button allows you to send your landing page to a contact's email address.



Logos

Please add the Header Logo now. The recommended size of the logo is 1920 x 1080 pixels. You can choose the Logo Connector in the form of Addition, Heart, or Stars. And you can select the Connector color.



Welcome

A welcome message is a tool to communicate to your visitors:
- What your website offers them;
- What they can find and achieve on your website.

You have an option to make your welcome message as a popup notification or as an embedded text message. You can even choose not to have the welcome message by hiding it.

After making your selections, you write an attractive message for your visitor!

If you would like to make your message more personal, you can add, for example, your Contact's First Name to your message. Click on the drop-down arrow next to the Add Options in the Welcome Title or Welcome Description field and choose Contact First Name.



Below is the screenshot of the options you have for your Welcome tab.




Contact

In this section, you can create a business card. If you would like not to show the business card, you can hide this option. If you decide to display it, the business card will appear on your landing page as a small banner. In the Text Box Title, you can write a call-to-action message, shown as a link to click. For example, you ask the page visitor to call you or schedule an appointment.




Hero

Hero Image

This image dominates your landing page and presents your product. It's the first thing your visitors will see, and it is your first chance to convey what your page is all about.

If you believe that you don't need the hero image or a heading, you can always hide this section. You can also select Text Background Size (Full or Wrap Background), Text Background Color, Hero Position (Left, Right, or Center), and Hero Height (Short - 312 pixels, Medium - 500 pixels, or Large - 768 pixels).



Your Heading is the first thing your visitor sees when they land on the page. Make a great first impression with your headline, and the visitor will stay!

Headings play a significant role in two essential objectives of a landing page:
- Getting visitors to the page in the first place;
- Getting people to read or otherwise engage with the page.

There is an option to have a Button that can take the visitor to a different page by clicking on it. To do that, you need to add the URL of the page.

You can also do the following:

- Change the Button Text;
- Add Text Background Image (note that the recommended size of the image should be 1920 x 1080 pixels);
- Select the Image Position;
- Select the Button Position (Left, Right, or Center);
- Choose Image Stretch Type (Full Width, Full Height, Original Image).




After implementing all the changes, the Heading Section can look like this.



Side Hero Image

Featured

As the name suggests in this tab, you can feature your product or service.

If you think that you would rather not have the Featured Text, you can always hide it. Otherwise, you can select which side you would like the text to appear (Left or Right). Please note that if you decide not to show the Featured Post, your Featured Text will automatically move to the center of the page.

You can also choose if you would like the Text Button to be visible. As mentioned above, you can add the post you want to feature on this page. If you do not have any posts to feature, you can hide the Featured Post.



If you want to add the Featured Posts, click on the Edit Pencil. A window will pop up, which will ask you to add the post.



Note that there is no content to add. !Please read the tutorial Add Content To Your Page to learn how to create it!

Let's suppose that you have created the content to add to your landing page, and when clicking on the Edit Pencil, this window pops up.



As you can see, there is one article About Tulips that can be added as a Featured Post. You can choose the Feature Post Style.



After you have added your Feature Post, you can move on to writing your Feature Title and the Description.

Note: You can always be creative with the fonts' style and color when adding the title and the description.

You also can add additional features, such as the link or the image. Please check out the available options in the screenshot below. The same applies to the following sections of the page: Welcome, Hero, Features, and Services.



After adding the Title and the Description, you can add the text and the URL for the Button.



Below is an example of how the Featured Section can look.



Services

Here you can add any services your company provides along with your product.

Service Theme

Here you can add the Service's Title and the Description, the Service Button, and the URL to this button. You can also choose the color of the Service's Heading, Title, Text, and Background.




Below is the Service Section of the landing page.



Service

In this tab, you can choose if you want to show or hide the Service Offerings and the Service Options.



There are two types of Service layouts.



Let’s see the difference between them.

In Layout 1, the description of the service goes below the image.



In Layout 2, the service description goes on top of the image.



For each service type, you can add the title, description, image, and link to the service.

After clicking on Add, the service options appear in the service list at the bottom of the page. Each service in the list can be either edited or removed.




Footer

Footer Theme

You can add color, logo, text, and text color for the Footer.




Footer Links

Please add the link name and URL.



Footer Logo

Please note below the logo for the footer.



Finally, the landing page is ready.

https://go.salesinnovator.com/TestWeloveflowers/hub/international-women-s-day

In this tutorial, you learned how to create a landing page to capture your customer's attention and lead them to take action.

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